The Final Twist

Twisty Ending

Kip Lewis, a business strategy expert and author, has spent years studying business success and success in the digital age. He used to work at Microsoft, the world’s largest tech company, where he helped forge the company’s transformation into a digital powerhouse. After leading many Microsoft teams and corporations around the world, he developed a powerful set of strategic frameworks and tactics that can help any business thrive. He took to LinkedIn to share business lessons that he learned from the natural disasters that affected many of his businesses.


He operates in Austin and Round Rock. Kip Lewis is a believer that the future will bring new opportunities, but also new problems to solve. The digital revolution will change how people do business. One of the things that make technology so useful in business is that it allows for quick and easy information access, without lengthy (or costly) trip to the library. The traditional ways of doing business have been disrupted by rapid advancements in technology, and business leaders are forced to figure out how to stay ahead of the curve.

Businesses that keep up-to-date on cutting edge technology have ensured their businesses have a chance at remaining in business in the coming years. Big data is among the leading disruptive forces in business today. Digitally connecting all of your clients, employees, and competitors around the world and opening up your internal operations are prime targets for anyone wanting to gather data and exploit it for their own benefit. Companies need to understand that their information is valuable and they need to take steps to protect their data and their assets.


The Austin and Round Rock entrepreneur said that not every solution is the right one. Don’t be afraid to fail. Fearing not to achieve a goal is often far worse than the initial setback. Creativity and adaptability are the keys to survival in the new reality. Let the process of failure pave the way to success. Great leaders inspire their followers. Set examples, and have courage in sharing your vision with others. A hungry and inspired workforce will reflect that enthusiasm back to you and your company. Risks are important to foster creativity and agility, but avoid taking them at the cost of financial impact.

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