The Final Twist

Twisty Ending

Robert Bull has over 35 years of experience in senior living and hotel management, including 17 years as the Chairman and CEO of the InterContinental Hotel Group. And while the population of older adults in the U.S. is projected to grow by nearly 2 million by 2060, there is little to no housing to accommodate them.

Robert Bull believes that with RoyaleLife, there can be a “100%” increase in the production of senior housing over the next ten years. Bull received a bachelor’s degree in business administration from Auburn University. He serves on Region Three Hospice, Inc., North Carolina, and Western Piedmont Council of Governments.

What’s Bull’s vision for RoyaleLife? When people think of assisted living facilities for seniors, their first thought is, “they’re going to be in a group. Not in his mind, and not in his culture. As soon as people walk in their buildings, they go, “that’s cool.” They are not confined by what other people think. Their buildings aren’t traditional. They are allowing their residents to live in their environment, the community they choose. They are an economy of scale business.

That can serve as an important component of local economies, increase the workforce of local businesses, and help create and maintain viable communities. Bull, a graduate of Hobart and William Smith Colleges, has a background in financial planning, insurance, real estate development, and start-ups. Bob Bull has been a part of the Ocean’s Edge Villas development, the Royal Mansour, the Royal Palm and Palace Residences in Palm Springs, and the Royal Pharaonic Temple Hotel in Aswan, Egypt.

Robert Bull is an advocate for assisting aging adults to age in place. He has helped create private-public partnerships to support housing for senior adults by improving community infrastructure and improving public services for seniors.

Robert Bull has built a company by listening to the needs of the residents, whom he calls “employees.” He considers himself a facilitator, helping residents develop relationships with other residents and with employees. As a result, they put up full houses that offer complete living spaces.