Andrew Brooks is one of the most celebrated figures in the retail world. He is the founder of Sinclair and also serves as the current CEO of Vianel, a luxury accessories brand. His success in the industry has been influential. In his talk on brand identity and client relationships, Andrew Brooks touched on the role of social media, the need for authenticity, and how interdependent the two are when it comes to building a business brand.
He emphasized the importance of social media now as a marketing and interactive platform. He and the other panelists shared how they’re using digital tools to market their products while at the same time as an interactive platform for engaging with their clients. The balance between talking about your product and interacting with your customers is crucial and requires constant effort to maintain. He insisted that social media is still a key player in how the industry operates. Finding the right social media tools is now important than ever.
Andrew Brooks Sinclair drew a comparison from his Sinclair and Vianel foundations on the importance of authenticity. His main focus then was finding an authentic product that he’d love first before proceeding to find an audience to share the product with. Authenticity is now essential to the success of any business model, a sentiment that was also echoed by the other panelists. Andrew Brooks believes that having a brand that stands for something and doesn’t shy away from its reputation is the ultimate door to the success of Sinclair and Vianel.
Andrew Brooks knows that the customer experience is everything. It’s what keeps customers coming back, and it’s what makes your brand memorable. He understands that the customer experience is part of his brand, and he makes it work with a combination of authenticity and social media reach.
Follow Andrew Brooks on Instagram: http://Instagram.com/andrewbrooks4/?hl=en